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~person:"Bauer, Hans H."
~subject:"Internet marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing : ZFP ; journal of research and management
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Die Wirkung von Avataren im elektronischen Handel : eine experimentelle Untersuchung unter besonderer Berücksichtigung des Vertrauenskonstrukts
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10002766496
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