//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~subject:"Investment appraisal techniques"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Investment appraisal techniques
Marketing management
10
Marketingmanagement
10
Theorie
6
Theory
6
Beziehungsmarketing
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
Consumer behaviour
2
Customer analysis
2
Customer value
2
Firm valuation
2
Investitionsrechnung
2
Konsumentenverhalten
2
Kundenanalyse
2
Kundenwert
2
Unternehmensbewertung
2
Behavioral economics
1
Decision
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Entscheidung
1
Germany
1
Homosexuality
1
Homosexualität
1
Information provision
1
Informationsversorgung
1
Internet
1
Lieferantenmanagement
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Rabatt
1
Rebate
1
Supplier relationship management
1
Target group
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
German
1
English
1
Author
All
Bauer, Hans H.
Hammerschmidt, Maik
2
Braehler, Matthias
1
Brähler, Matthias
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
2
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->