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~person:"Bauer, Hans H."
~subject:"Mobile Anwendung"
~subject:"Online retailing"
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Mobile Anwendung
Online retailing
Mobile Marketing
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Mobile marketing
22
Deutschland
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Germany
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Theorie
8
Theory
8
Mobile communications
7
Mobilkommunikation
7
Internet
5
Mobile Business
5
Mobile business
5
Advertising effects
4
Beziehungsmarketing
4
Erfolgsfaktor
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Success factor
4
Website
4
Werbewirkung
4
Brand management
3
Markenführung
3
Mobile Telekommunikation
3
Social Web
3
Social web
3
Brand
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Information behaviour
2
Informationsverhalten
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Interactive media
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Interaktive Medien
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Internet marketing
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Konsumentenverhalten
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Markenartikel
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Markenpolitik
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Bauer, Hans H.
Sajad Rezaei
5
Ahlert, Dieter
4
Fritz, Wolfgang
4
Heinemann, Gerrit
4
Becker, Jörg
3
Cui, Xuebin
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Dees, Heiko
3
Ghose, Anindya
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Narang, Unnati
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Shankar, Venkatesh
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Wilke, Kai
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Birkhofer, Ben
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Gaiser, Christian
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Gaiser, Christian W.
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Kenning, Peter
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Link, Jörg
2
Liu, Yinyuan
2
Schröder, Hendrik
2
Schögel, Marcus
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Seehaus, Christoph
2
Stafflage, Marcel
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Tiedtke, Daniela
2
Tomczak, Torsten
2
Wirtz, Bernd W.
2
Aickelin, Uwe
1
Albert, Melinda
1
Alcázar Martínez, Benjamin del
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Alexandrovskiy, Sergey
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Alhudaithy, Abdullatif I. R.
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Ansorge, Peter
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Ataman, M. Berk
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Axcell, Shana
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Aydin, Zeynep
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Baek, Tae Hyun
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Bagnall, Gaynor
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Banerjee, Syagnik
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Konsumentenverhalten im Internet
Bauer, Hans H.
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2004
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