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~person:"Bauer, Hans H."
~subject:"Retail trade"
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Retail trade
Sales promotion
7
Verkaufsförderung
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Deutschland
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Advertising effects
4
Consumer behaviour
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Kundenbindungsprogramm
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Market segmentation
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Coupon
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Bauer, Hans H.
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
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Rajagopal
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Behe, Bridget K.
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Breugelmans, Els
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Capriello, Antonella
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Goodstein, Ronald Charles
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European retail research
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Handelsforschung
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ECONIS (ZBW)
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Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
2
Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
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