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~person:"Baum, Matthias"
~subject:"Preisverleihung"
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Search: subject_exact:"Einstellung von Personal"
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Preisverleihung
Personalbeschaffung
14
Recruitment
14
HR marketing
7
Personalmarketing
7
Personalauswahl
5
Personnel selection
5
Deutschland
4
Germany
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Advertising
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Advertising effects
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Brand management
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Corporate reputation
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Firmenimage
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Markenführung
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Signalling
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Werbewirkung
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Werbung
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recruitment
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Award
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Consumer attitudes
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Higher education institution
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Structural equation model
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Strukturgleichungsmodell
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Unternehmer
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applicant attraction
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structural equation modeling
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Baum, Matthias
Überschaer, Anja
2
Bünning, Florian
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Chan, Ho Fai
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Schmidt, Sascha L.
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European management journal
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The international journal of human resource management
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ECONIS (ZBW)
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Top employer awards : a double-edged sword?
Überschaer, Anja
;
Baum, Matthias
- In:
European management journal
38
(
2020
)
1
,
pp. 146-156
Persistent link: https://www.econbiz.de/10012211572
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2
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
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