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~person:"Baumüller, Nicole"
~person:"Walsh, Patrick"
~subject:"Brand management"
~subject:"United States"
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Brand management
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Brand extension
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Baumüller, Nicole
Walsh, Patrick
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
5
Dens, Nathalie
4
Hem, Leif E.
4
Park, C. Whan
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Pelsmacker, Patrick de
4
Phau, Ian
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Aaker, David A.
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Bei, Lien-ti
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Kim, Kyeongheui
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McCarthy, Michael S.
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McKelvey, Stephen
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Meyer, Frederik
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Milberg, Sandra J.
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Park, Jungkun
3
Pina, José M.
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Punyatoya, Plavini
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Ringeisen, Petra
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Sattler, Henrik
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Sichtmann, Christina
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Anderson, Paul F.
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Ashill, Nicholas J.
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Bapat, Dhananjay
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Barrio-García, Salvador del
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Baumgarth, Carsten
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
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2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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