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~person:"Baumüller, Nicole"
~person:"Walsh, Patrick"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Brand extension
8
Markentransfer
8
Professional sports
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Profisport
4
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3
Resource-based view
3
Ressourcenorientierter Ansatz
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Baumüller, Nicole
Walsh, Patrick
Boisvert, Jean
8
Keller, Kevin Lane
6
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
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Monga, Alokparna Basu
4
Park, C. Whan
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Bei, Lien-ti
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Dhar, Ravi
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Gürhan-Canli, Zeynep
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Joshi, Richa
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Kim, Kyeongheui
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Liu, Xin
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Maheswaran, Durairaj
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Mathur, Pragya
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McCarthy, Michael S.
3
Merrilees, Bill
3
Moorthy, Sridhar
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Park, Jungkun
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Pina, José M.
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Punyatoya, Plavini
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Ragel, Victoria Rosanna
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Ringeisen, Petra
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Sharp, Byron
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Yadav, Rajan
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Alvarez, Cecilia M. O.
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Ashill, Nicholas J.
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Backhaus, Christof
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Barrio-García, Salvador del
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
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2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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