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~person:"Baumüller, Nicole"
~person:"Walsh, Patrick"
~subject:"United States"
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Baumüller, Nicole
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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