//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumbach, Dilip"
~person:"Gutjahr, Gert"
~type_genre:"Case study"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
2
Markenartikel
2
Brand image
1
Brand management
1
Consumer behaviour
1
Economic psychology
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Markenwert
1
Neuroscience
1
Neurowissenschaften
1
Neuroökonomik
1
Sportorganisation
1
Sports economics
1
Sportökonomik
1
Wirtschaftspsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Case study
Handbuch
Fallstudie
2
Hochschulschrift
1
Language
All
German
2
Author
All
Baumbach, Dilip
Gutjahr, Gert
Esch, Franz-Rudolf
6
Lindgreen, Adam
3
Wheeler, Alina
3
Beverland, Michael B.
2
Bruhn, Manfred
2
Held, Dirk
2
Scheier, Christian
2
Winter, Kai
2
Adubato, Steve
1
Antorini, Yun Mi
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Auer, Daniel
1
Baetzgen, Andreas
1
Baumgarth, Carsten
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Bezold, Thomas
1
Boltz, Dirk-Mario
1
Botterill, Jacqueline
1
Buckingham, Ian P.
1
Bühler, André
1
Chrzan, Keith
1
Conreder, Alexander
1
Edelmann, Alexander
1
Esch, Thorsten
1
Feldmann, Klaus
1
Fries, Andreas
1
Fuller, Clare
1
Gassmann, Oliver
1
Gerzema, John
1
Giner Larza, Eva Maria
1
Glynn, Mark S.
1
Go, Frank M.
1
Govers, Robert
1
Grözinger, Roland
1
Halve, Anand
1
Hamer, Hans H.
1
more ...
less ...
Published in...
All
Schriftenreihe für angewandte Betriebswirtschaft der Hochschule Heilbronn, Campus Künzelsau, Reinhold-Würth-Hochschule : Kultur-, Freizeit- und Sportmanagement, Marketing- und Medienmanagement, Sozialmanagement
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
2
Markenwertanalyse im Sport : Modelle, Verfahren, Anwendungsbeispiele
Bezold, Thomas
;
Baumbach, Dilip
;
Heim, Torsten
-
2007
Persistent link: https://www.econbiz.de/10013438238
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->