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~person:"Baumgarten, Antje"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Konsumgüterindustrie
3
Austria
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Deutschland
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Germany
2
International market entry
2
Internationaler Markteintritt
2
Produkteinführung
2
Schweiz
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Switzerland
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Österreich
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Business organization
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Consumer goods industry
1
Consumer goods marketing
1
Coordination
1
Deutsches Sprachgebiet
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Erfolgsfaktor
1
Innovation
1
Innovation management
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Innovationsmanagement
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International marketing
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Internationales Marketing
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Konsumgütermarketing
1
Koordination
1
Marketing
1
Product management
1
Produktinnovation
1
Produktmanagement
1
Success factor
1
Tochtergesellschaft
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Unternehmenskooperation
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Unternehmensorganisation
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consumer goods industry
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expert identification
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marketing
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Baumgarten, Antje
Banerjee-Guha, Swapna
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Hefter, Katharina
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Kotulla, Thomas
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Krehl, Oliver R.
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Schmid, Stefan
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Ambos, Björn
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Badir, Yuosre F.
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Bartosi´nska, Dorota
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Bauer, Hans H.
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Bhattacharyya, Kaberi
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Fernando, Mario
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Die Organisation von internationalen Markteinführungen : eine empirische Analyse am Beispiel der Konsumgüterbranche im deutschsprachigen Raum
Baumgarten, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297806
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