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~person:"Baumgarth, Carsten"
~person:"Bendixen, Michael"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Arbeitsverhalten
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Baumgarth, Carsten
Bendixen, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
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ECONIS (ZBW)
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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