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~person:"Baumgarth, Carsten"
~person:"Dall'Olmo Riley, Francesca"
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Brand extension
6
Markentransfer
6
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brand extension
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Baumgarth, Carsten
Dall'Olmo Riley, Francesca
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
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Dwivedi, Abhishek
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Hem, Leif E.
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Merrilees, Bill
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Meyer, Frederik
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Milberg, Sandra J.
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Moorthy, Sridhar
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Gürhan-Canli, Zeynep
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Hennig-Thurau, Thorsten
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Iversen, Nina M.
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John, Deborah Roedder
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Monga, Alokparna Basu
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Park, C. Whan
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Ringle, Christian M.
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Backhaus, Christof
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Baumüller, Nicole
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Bei, Lien-ti
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Caravella, Mary
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Carrillat, François A.
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Journal of marketing management : MM
2
Arbeitspapier des Lehrstuhls für Marketing der Universität Siegen
1
Impulse für die Markenforschung und Markenführung
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
3
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
4
Markentransfers in leistungsfremden Kategorien : eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg
Baumüller, Nicole
;
Baumgarth, Carsten
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 87-106)
.
2008
Persistent link: https://www.econbiz.de/10003785188
Saved in:
5
Preisbereitschaften und Kaufabsichten für Co-Brands : Einflussfaktoren und Messansätze
Wachendorf, Frank
;
Baumgarth, Carsten
-
2002
Persistent link: https://www.econbiz.de/10003565659
Saved in:
6
Fit- und Anordnungseffekte beim Co-Branding : Ergebnisse eines Laborexperiments
Baumgarth, Carsten
-
2000
Persistent link: https://www.econbiz.de/10003565662
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