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~person:"Baumgarth, Carsten"
~person:"Fatima, Afsheen"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Arbeitsverhalten
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Antecedents and outcomes of employee-based brand equity
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
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2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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