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~person:"Baumgarth, Carsten"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Werbung"
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Search: subject:"branding"
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Brand image
Werbung
Brand management
93
Markenführung
93
Deutschland
29
Germany
29
Markenpolitik
28
Brand
27
Markenartikel
26
Markenimage
25
Consumer behaviour
23
Konsumentenverhalten
23
B-to-B-Marketing
12
Business-to-business marketing
12
Theorie
11
Theory
11
Erfolgsfaktor
10
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Success factor
10
Supplier relationship management
10
Luxury goods
9
Luxusgüter
9
Advertising effects
8
Werbewirkung
8
Advertising
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Unternehmenskultur
7
Corporate culture
6
Kunst
6
Welt
6
World
6
Bauwirtschaft
5
Beziehungsmarketing
5
Construction industry
5
Marketing
5
Relationship marketing
5
Sustainability
5
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2
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20
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10
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18
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18
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5
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2
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1
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Language
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English
24
German
9
Author
All
Baumgarth, Carsten
Septianto, Felix
Burmann, Christoph
52
Melewar, T. C.
26
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
22
Phau, Ian
22
Guzman, Francisco
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Esch, Franz-Rudolf
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Dens, Nathalie
14
Gupta, Suraksha
14
Han, Heesup
14
Huber, Frank
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Sattler, Henrik
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Ko, Eunju
12
Paul, Justin
12
Rossolatos, George
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Tomczak, Torsten
12
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Research
3
SpringerLink / Bücher
3
International marketing review
2
Journal of advertising
2
Journal of retailing and consumer services
2
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
2
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Online Plus
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
30
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1
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
6
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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