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~person:"Baumgarth, Carsten"
~person:"Straub, Thomas"
~subject:"Performance-Messung"
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Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
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