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~person:"Baumgarth, Carsten"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject:"B-to-B-Marketing"
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Brand management
Theorie
B-to-B-Marketing
10
Business-to-business marketing
10
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6
Corporate culture
3
Unternehmenskultur
3
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2
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Behavioral economics
1
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Brand
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Brand architecture
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Business-to-business branding
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Case study
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Baumgarth, Carsten
Backhaus, Klaus
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Homburg, Christian
4
Sarkar, Soumya
4
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3
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3
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3
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3
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O'Cass, Aron
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2
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
Innovative Markenführung und -implementierung
1
Journal of business research : JBR
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
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ECONIS (ZBW)
6
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1
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Markenorientierung als Nucleus einer erfolgreichen B-to-B-Markenkommunikation
Baumgarth, Carsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 129-150)
.
2012
Persistent link: https://www.econbiz.de/10009665622
Saved in:
3
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
4
Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken
Baumgarth, Carsten
;
Meissner, Sabine
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 125-154)
.
2010
Persistent link: https://www.econbiz.de/10003909906
Saved in:
5
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
6
Markenorientierung mittelständischer B-to-B-Unternehmen
Baumgarth, Carsten
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 459-473)
.
2008
Persistent link: https://www.econbiz.de/10003974523
Saved in:
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