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~person:"Baumgarth, Carsten"
~subject:"Consumer behaviour"
~type_genre:"Übersichtsarbeit"
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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