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~person:"Baxter, Stacey M."
~person:"Máhr, Tivadar"
~person:"Zuschke, Nick"
~subject:"In-store marketing"
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The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
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