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~person:"Baxter, Stacey M."
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Brand management
2
Konsumentenverhalten
2
Markenführung
2
Marketing cooperation
2
Marketingkooperation
2
Authenticity
1
Cause-Related Marketing
1
Cause-related marketing
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Celebrity endorsement
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Celebrity responsibility
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Celebrity-Werbung
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Co-branding
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Cognition
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Credibility
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Emotion
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Marketing management
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Marketingmanagement
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attitude purchase intention
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balance
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celebrity
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Baxter, Stacey M.
Kruse, Jörn
7
Quitzau, Jörn
6
Ahlert, Dieter
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Schellhaaß, Horst-Manfred
5
Feige, Stephan
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Tomczak, Torsten
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Bodensteiner, Klaus
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Enderle, Gregor
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Hausladen, Helmut
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Kenning, Peter
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Kliebisch, Christoph
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Rügge, Matthias
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Schröder, Hendrik
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Brockmeier, Bernd
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Bär, Sören
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Geib, Malte
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Ilicic, Jasmina
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Olbrich, Rainer
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Parlasca, Susanne
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Regier, Stefanie
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Rinino, Maxime
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Scheer, Lambert
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Schmitz, Peter Michael
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Schögel, Marcus
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Swoboda, Bernhard
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Wolf, Dieter
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Abratt, Russell
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Albert, Noel
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Altenburg, Ursula
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The journal of brand management : an international journal
2
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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