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~person:"Baxter, Stacey M."
~subject:"Zielgruppe"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
8
Werbewirkung
8
Consumer behaviour
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Konsumentenverhalten
5
Brand image
4
Brand management
4
Markenführung
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Markenimage
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Werbung
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Priming
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Brand personality
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Consumer attitudes
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Internet marketing
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Baxter, Stacey M.
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
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Reijmersdal, Eva A. van
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Cauberghe, Veroline
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De Jans, Steffi
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Zhang, Jianqiang
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Acquisti, Alessandro
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An, Soontae
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Cassia, Fabio
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Cauberghe, Verolien
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Dens, Nathalie
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Galeotti, Andrea
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Kulczynski, Alicia
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Nicolini, Valentina
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Pepall, Lynne
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Puntoni, Stefano
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Reiff, Joseph
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Russell, Cristel Antonia
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Shin, Jiwoong
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Stafford, Marla Royne
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Van de Sompel, Dieneke
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Vanwesenbeeck, Ini
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Yu, Jungju
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Zhang, Kaifu
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Zhong, Weijun
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Abou Nabout, Nadia
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Ahmadi, Iman
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Ali, Mazhar
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Anjum, Munazzah Mehak
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Ascarza, Eva
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Auty, Susan
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Berger, Jonah
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Bhattacharjee, Amit
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Blodgett, Jeffrey G.
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Journal of advertising : official publication of the American Academy of Advertising
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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