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~person:"Bayón, Tomás"
~person:"Benoit, Dries F."
~type_genre:"Collection of articles written by one author"
~type_genre:"Graue Literatur"
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Customer value
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Kundenwert
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Collection of articles written by one author
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Bayón, Tomás
Benoit, Dries F.
Mengen, Andreas
6
Tschöpel, Michael
4
Baesens, Bart
3
Bauer, Hans H.
3
Croux, Christophe
3
Glady, Nicolas
3
Graf, Albert
3
Huber, Frank
3
Maas, Peter
3
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3
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2
Eberhardt, Simone
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2
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2
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2
Keppler, Thomas
2
Kressmann, Frank
2
Mela, Carl F.
2
Nufer, Gerd
2
Popescu, Ioana
2
Van den Poel, Dirk
2
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2
Wanker, Maja
2
Arslanagic-Kalajdžić, Maja
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Audzeyeva, Alena
1
Backiel, Aimée
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Baecke, Philippe
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Bauer, Thomas
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Working paper / International University in Germany, School of Business Administration
3
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
Customer equity and stock performance : approach and first results
Bayón, Tomás
;
Becker, Jochen
-
2004
Persistent link: https://www.econbiz.de/10013441106
Saved in:
2
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás
-
2002
Persistent link: https://www.econbiz.de/10013441072
Saved in:
3
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
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