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~person:"Bayas-Linke, Dirk"
~person:"Burmann, Christoph"
~person:"Held, Dirk"
~source:"econis"
~subject:"Psychology of advertising"
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Bayas-Linke, Dirk
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ECONIS (ZBW)
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Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003782743
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Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2007
Persistent link: https://www.econbiz.de/10003460711
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