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~person:"Bayer, Moritz"
~person:"Jin, Ginger Zhe"
~subject:"Arzneimittelmarkt"
~subject:"Online-Marketing"
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Arzneimittelmarkt
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Pharmaceutical distributors
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Bayer, Moritz
Jin, Ginger Zhe
Bergman, Mats A.
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Cassel, Dieter
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Da-Cruz, Patrick
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ibidem-Verlag
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriftenreihe Masterstudiengang Consumer Health Care
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The B.E. journal of economic analysis & policy
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ECONIS (ZBW)
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Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung
Bayer, Moritz
-
2018
Persistent link: https://www.econbiz.de/10011801681
Saved in:
2
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
3
In whom we trust : the role of certification agencies in online drug markets
Bate, Roger
;
Jin, Ginger Zhe
;
Mathur, Aparna
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
1
,
pp. 111-150
Persistent link: https://www.econbiz.de/10010345596
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