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~person:"Bayram, Pelin"
~subject:"Customer brand engagement"
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Customer brand engagement
Beziehungsmarketing
2
Brand loyalty
2
Brand management
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Facebook
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Internet marketing
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Markenführung
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Markentreue
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Online-Marketing
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Social web
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Brand interactivity
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Brand trust
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Confidence
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Consumer behaviour
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Customer satisfaction
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Involvement
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Jordan
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenartikel
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Bayram, Pelin
Aljuhmani, Hasan Yousef
2
Elrehail, Hamzah
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Rather, Raouf Ahmad
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Samarah, Tariq
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Chi, Ming
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Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
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