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~person:"Beal, Virginia"
~person:"Beyer, Axel"
~person:"Russell, Cristel Antonia"
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Television usage
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Beal, Virginia
Beyer, Axel
Russell, Cristel Antonia
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Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
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2
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
3
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
4
Ein Markt ist in Bewegung : Gedanken zur Ausbildung kreativer Producer in einer sich rasant verändernden Medienwelt
Beyer, Axel
- In:
Management kreativitätsintensiver Prozesse : Theorien, …
,
(pp. 153-159)
.
2012
Persistent link: https://www.econbiz.de/10009500201
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