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~person:"Beal, Virginia"
~person:"Schenk, Michael"
~person:"Valletti, Tommaso M."
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Medienverhalten"
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Media usage
9
Mediennutzung
9
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4
Advertising effects
3
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3
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3
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3
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Beal, Virginia
Schenk, Michael
Valletti, Tommaso M.
Klingler, Walter
9
Bellman, Steven
6
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5
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Wilbur, Kenneth C.
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Journal of advertising research
2
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
2
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The review of economic studies : RES
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ECONIS (ZBW)
9
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
Internet and politics : evidence from U.K. local elections and local government policies
Gavazza, Alessandro
;
Nardotto, Mattia
;
Valletti, Tommaso M.
- In:
The review of economic studies : RES
86
(
2019
)
5
,
pp. 2092-2135
Persistent link: https://www.econbiz.de/10012111938
Saved in:
4
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
5
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
6
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
7
Die Evolution des Handels : eine Analyse der Akzeptanzfaktoren aus Nutzerperspektive
Schenk, Michael
- In:
Electronic Commerce - Herausforderungen und Chancen …
,
(pp. 53-61)
.
2000
Persistent link: https://www.econbiz.de/10001524662
Saved in:
8
Die Rezeption der Online-Medien-Angebote erste Trends
Stark, Birgit
;
Schenk, Michael
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 91-108)
.
1999
Persistent link: https://www.econbiz.de/10001440207
Saved in:
9
Die Rezeption der Online-Medien-Angebote erste Trends
Stark, Birgit
;
Schenk, Michael
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 91-108)
.
1999
Persistent link: https://www.econbiz.de/10014550191
Saved in:
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