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~person:"Becerra, Enrique P."
~person:"Libai, Barak"
~subject:"Informationsverbreitung"
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Informationsverbreitung
Brand loyalty
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Consumer behaviour
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Online retailing
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Online-Handel
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Becerra, Enrique P.
Libai, Barak
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European journal of marketing : EJM
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MSI reports : working paper series
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ECONIS (ZBW)
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Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
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2
Social effects on customer retention
Nitzan, Irit
;
Libai, Barak
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
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