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~person:"Becerra, Enrique P."
~person:"Lowell, Briant Lindsay"
~subject:"Market segmentation"
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Handbook of research on ethnic and intra-cultural marketing
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Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
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