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~person:"Becerra, Enrique P."
~person:"Pride, William M."
~subject:"Market research"
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Market research
Market segmentation
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Marktforschung
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Becerra, Enrique P.
Pride, William M.
Dolnicar, Sara
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Handbook of research on ethnic and intra-cultural marketing
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Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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