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~person:"Becerra, Enrique P."
~subject:"Digitalisierung"
~subject:"SME"
~subject:"United States"
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Digitalisierung
SME
United States
Consumer behaviour
6
Konsumentenverhalten
6
Online retailing
5
Online-Handel
5
USA
5
Confidence
3
E-commerce
3
Electronic Commerce
3
Vertrauen
3
Distribution channel
2
Einzelhandel
2
Hispanics
2
Hispano-Amerikaner
2
Internet marketing
2
Online-Marketing
2
Retail trade
2
South Korea
2
Südkorea
2
Vertriebsweg
2
Advertising effects
1
Analysis of variance
1
Brand image
1
Brand loyalty
1
Clientelism
1
Cognition
1
Congruity
1
Consumer attitudes
1
Cross-cultural marketing
1
Information behaviour
1
Information dissemination
1
Informationsverbreitung
1
Informationsverhalten
1
Interkulturelles Marketing
1
Kognition
1
Markenimage
1
Markentreue
1
Multichannel retailers
1
National culture
1
Nationalkultur
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Becerra, Enrique P.
Kollmann, Tobias
11
Al-Qirim, Nabeel A. Y.
10
Einav, Liran
10
Goolsbee, Austan
10
Levin, Jonathan
10
Mohammad Nabil Almunawar
10
Thomas, Brychan
10
Burri, Mira
9
Heinemann, Gerrit
9
Muhammad Anshari
9
Parida, Vinit
9
Hudetz, Kai
8
Schallmo, Daniel
8
Waldfogel, Joel
8
Duch-Brown, Néstor
7
Ellison, Sara Fisher
7
Kim, Minjeong
7
Martínez-López, Francisco J.
7
Peitz, Martin
7
Sundaresan, Neel
7
Vrazalic, Lejla
7
Wintr, Ladislav
7
Brynjolfsson, Erik
6
Carvalho, Luísa Cagica
6
Cavallo, Alberto
6
Chen, Lurong
6
Cruz-Cunha, Maria Manuela
6
Ellison, Glenn
6
Graham, Mark
6
Jones, Paul
6
Lee, In
6
Lennon, Sharron J.
6
MacGregor, Robert C.
6
Martens, Bertin
6
Smith, Alan D.
6
Syamimi Ariff Lim
6
Varajão, João
6
Williams, Christopher A.
6
Wirtz, Bernd W.
6
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European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.
;
Badrinarayanan, Vishag
;
Kim, Chung-hyun
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
Saved in:
2
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
Saved in:
3
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
5
Hispanics' information search and patronage intentions online
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
Saved in:
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