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~person:"Bechstein, Gabriele"
~person:"Umborg, Viktoria"
~person:"Umiker-Sebeok, Jean"
~subject:"Werbung"
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Bechstein, Gabriele
Umborg, Viktoria
Umiker-Sebeok, Jean
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Multimodale Verwendung von Phrasemen und Lexemen in der Werbung
Umborg, Viktoria
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 43-55)
.
2020
Persistent link: https://www.econbiz.de/10012271600
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2
Werbliche Kommunikation : Grundinformationen zur semiotischen Analyse von Werbekommunikaten
Bechstein, Gabriele
-
1987
Persistent link: https://www.econbiz.de/10004059535
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
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1987
Persistent link: https://www.econbiz.de/10000071049
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