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~person:"Beck, Petra"
~person:"Franke, Nikolaus"
~person:"Ilicic, Jasmina"
~subject:"Marketing management"
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Marketing management
Marketing cooperation
5
Marketingkooperation
5
Marketingmanagement
3
Brand management
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Buchhandel
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Advertising
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Authenticity
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Cause-Related Marketing
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Cause-related marketing
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Cognition
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Beck, Petra
Franke, Nikolaus
Ilicic, Jasmina
Hausladen, Helmut
4
Besch, Michael
3
Baumgarth, Carsten
2
Ceyp, Michael H.
2
Czech-Winkelmann, Susanne
2
Bachmayer-Straßer, Anna-Maria
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Baumgärtner, Fabienne
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Baxter, Stacey M.
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Bergmann, Gustav
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Blankertz, Donald Frederic
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Charlton, Nathalie
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Cöhnen, Hans
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Decker, Alexander
1
Decker, Alexander J.
1
Draenert, Patric
1
Elg, Ulf
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Feige, Stephan
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Ghauri, Pervez N.
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Gottschlich, Hendrik
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Halk, Oliver
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Irrgang, Wolfgang
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Laukamm, Thomas
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Lund, Ragnar
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Prummer, Sigmund
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Rufo, Marc
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Schade, Günther
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Betriebswirtschaftliche Forschungsergebnisse
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Handelsforschung
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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2
Das Herstellerimage im Handel : eine empirische Untersuchung zum vertikalen Marketing
Franke, Nikolaus
-
1997
Persistent link: https://www.econbiz.de/10000639961
Saved in:
3
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
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