Rahi, Samar; Othman Mansour, Majeed Mustafa; … - In: Journal of Research in Interactive Marketing 13 (2019) 3, pp. 411-435
Purpose: Technology acceptance, especially internet banking adoption, has become a vital issue in the business world … banking adoption using unified theory of acceptance and use of technology (UTAUT) and electronic service (e-service) quality …, which accounts for changes in user’s intention to adopt internet banking. Design/methodology/approach: The authors collected …