//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Becker, Carsten"
~person:"Elberse, Anita"
~subject:"Film industry"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Film industry
Celebrity endorsement
2
Celebrity-Werbung
2
Advertising
1
Advertising effects
1
Athletes
1
Brand
1
Brand management
1
Consumer behaviour
1
Erfolgsfaktor
1
Filmwirtschaft
1
Kongruenztheorie
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Sportler
1
Success factor
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Non-commercial literature
Arbeitspapier
1
Graue Literatur
1
Working Paper
1
Language
All
English
1
Author
All
Becker, Carsten
Elberse, Anita
Dantec, Alexis
1
Levy, Florence
1
Published in...
All
Working paper / Harvard Business School, Division of Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->