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~person:"Becker, Carsten"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Celebrity endorsement"
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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