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~person:"Becker, Christian"
~source:"econis"
~type:"book"
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Search: subject_exact:"Internationale Marktforschung"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
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Becker, Christian
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2009
Persistent link: https://www.econbiz.de/10009665199
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