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~person:"Becker, Kip"
~person:"Engel, Reinhard"
~subject:"Social Web"
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Search: subject:"Öffentlichkeitsarbeit"
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Social Web
Public relations
6
Social web
6
Öffentlichkeitsarbeit
6
Internet marketing
4
Online-Marketing
4
Brand image
3
Corporate reputation
3
Firmenimage
3
Markenimage
3
Reputation
3
World Wide Web 2.0
3
Marketing
2
Strategic management
2
Strategisches Management
2
Viral marketing
2
Virales Marketing
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Austria
1
Bank für Arbeit und Wirtschaft <Wien>
1
Brand Image
1
Business network
1
Communication style
1
Corporate Image
1
Corporate Reputation
1
Entrepreneurship
1
Entrepreneurship approach
1
Facebook
1
Gewerkschaft
1
Gewerkschaftspolitik
1
Internal communication
1
Interne Kommunikation
1
Internet
1
Missmanagement
1
National culture
1
Nationalkultur
1
Reputation Management
1
Reputation management
1
Social Media
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Becker, Kip
Engel, Reinhard
Saxton, Gregory D.
10
Scott, David Meerman
9
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Camilleri, Mark Anthony
5
Masciandaro, Donato
5
Romelli, Davide
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Bortree, Denise Sevick
4
Lee, Jung Wan
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Romenti, Stefania
4
Rudeloff, Christian
4
Beham, Frank
3
Coombs, W. Timothy
3
Crowther, David
3
Ehrmann, Michael
3
Gomez, Lina M.
3
Grigore, Georgiana
3
Hutchins, Amber L.
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Lahme, Georg
3
Loureiro, Sandra Maria Correia
3
Ly-Le, Tuong-Minh
3
Martin, Sebastian
3
Martin, Sieglinde
3
Meckel, Miriam
3
Melewar, T. C.
3
Men, Linjuan Rita
3
Nicoli, Nicholas
3
Pang, Augustine
3
Rubera, Gaia
3
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Global aspects of reputation and strategic management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
6
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1
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
2
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
3
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
4
Die neuen Marketing- und PR-Regeln im Social Web : wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichen
Scott, David Meerman
-
2014
-
4. Auflage
Persistent link: https://www.econbiz.de/10014008042
Saved in:
5
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman
-
2010
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
Saved in:
6
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
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