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~person:"Becker, Kip"
~person:"Jha, Chandan Kumar"
~subject:"Business network"
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brand image
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Journal of promotion management : JPM
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Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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