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~person:"Becker, Kip"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
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Becker, Kip
Saxton, Gregory D.
10
Scott, David Meerman
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Pleil, Thomas
8
Etter, Michael
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Guo, Chao
7
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Zerfaß, Ansgar
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Global aspects of reputation and strategic management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
2
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
3
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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