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~person:"Bednall, David H. B."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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International journal of technology marketing : IJTMkt
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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The alignment of market research with business strategy and CRM
Valos, Michael John
;
Bednall, David H. B.
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
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Marketing research and customer analytics: interfunctional knowledge integration
Lichtenstein, Sharman
;
Bednall, David H. B.
;
Adam, Stewart
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003717535
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