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~person:"Beer, Cornelia"
~person:"Suppliet, Moritz"
~person:"Tang, Xiaoyun"
~subject:"Deutschland"
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Deutschland
Brand architecture
5
Markenarchitektur
5
Arzneimittelmarkt
4
Brand management
4
Markenführung
4
Pharmaceutical industry
4
Pharmaceutical market
4
Pharmaindustrie
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Arzneimittel
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Brand
3
Markenartikel
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Marketing management
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Marketingmanagement
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Product quality
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Produktqualität
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Advertising
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Brand image
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Markenimage
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Regulierung
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Umbrella branding
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Werbung
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Advertising spillovers
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Association attributes
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Association management
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Communication behaviour
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Competition
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German hospitality industry
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Grauer Markt
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Beer, Cornelia
Suppliet, Moritz
Tang, Xiaoyun
Baumgarth, Carsten
3
Burmann, Christoph
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Hesse, Gero
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Advertising, competition, and regulation in the pharmaceutical industry
Suppliet, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011459973
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2
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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