Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International Journal of Retail & Distribution Management 43 (2015) 6, pp. 561-574
authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant … findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro …