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~person:"Behl, Abhishek"
~person:"Kitchen, Philip J."
~person:"Roy, Subhadip"
~subject:"Consumer behaviour"
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Consumer behaviour
Conceptual model
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India
8
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6
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4
Celebrity endorsements
3
conceptual model
3
Advertising effects
2
Brand image
2
Brand management
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Consumer behavior
2
Elderly citizens
2
Focus group discussion
2
Luxury branding
2
Markenführung
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Markenimage
2
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Perceived consumption vulnerability (PCV)
2
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Behl, Abhishek
Kitchen, Philip J.
Roy, Subhadip
Jain, Varsha
2
Arai, Akiko
1
Biscaia, Rui
1
Chen, Tom
1
Cho, Heetae
1
Conduit, Jodie
1
Datta, Saroj Kumar
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Davis, Robert
1
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Duy-Nghia Nguyen
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1
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1
Ganesh B. E.
1
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1
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1
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1
Hoanh-Su Le
1
Hollebeek, Linda D.
1
Jayawardena, Nirma Sadamali
1
Joo, Dongoh
1
Joshi, Rakesh Mohan
1
Ko, Yong Jae
1
Lazaris, Chris
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Liang, Yan
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McGinnis, Lee Phillip
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International journal of management concepts and philosophy : IJMCP
1
Journal of business research : JBR
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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