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~person:"Behre, Sebastian"
~person:"Muther, Andreas"
~subject:"Markenpolitik"
~type_genre:"Fallstudie"
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Der Einfluss von Neuen Medien auf die Brand Equity : mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke
Behre, Sebastian
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2013
Persistent link: https://www.econbiz.de/10013437549
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