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~person:"Behrens, Stefan"
~subject:"Marketing"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Unternehmen im Umbruch: Konzepte, Instrumente und Erfolgsmuster
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Strategische Planung mit Hilfe von Roadmaps : Produkt- und Technologieroadmapping in Methode und Anwendung
Behrens, Stefan
- In:
Unternehmen im Umbruch: Konzepte, Instrumente und …
,
(pp. 171-198)
.
2004
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