//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beier, Stefanie"
~person:"Boerman, Sophie C."
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sponsorship"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Sponsoring
7
Sponsorship
6
Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Corporate disclosure
2
Deutschland
2
Fernsehwerbung
2
Hochschule
2
Knowledge
2
Kooperation
2
Persuasion knowledge
2
Television advertising
2
Unternehmen
2
Unternehmenspublizität
2
Wissen
2
advertising
2
sponsored content
2
Öffentlichkeitsarbeit
2
Auskunftspflicht
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cluster analysis
1
Clusteranalyse
1
Disclosure regulation
1
Electronic word of mouth
1
Facebook
1
Germany
1
Großbritannien
1
Higher education financing
1
Hochschulfinanzierung
1
Knowledge management
1
Marketing
1
Netherlands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
German
1
English
1
Author
All
Beier, Stefanie
Boerman, Sophie C.
Bruhn, Manfred
9
Grohs, Reinhard
3
Lamprecht, Wolfgang
3
Reisinger, Heribert
3
Uhrich, Sebastian
3
Cornwell, T. Bettina
2
Dahlhoff, Hans-Dieter
2
Evangelisti Allori, Paola
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hermanns, Arnold
2
Huh, Jisu
2
Maurer, Fabian
2
Meyer, Jörn-Axel
2
Pappu, Ravi
2
Pfeuffer, Alexander
2
Zengel, Michael
2
Adeola, Ogechi
1
An, Soontae
1
Andreff, Wladimir
1
Anger, Karla
1
Araújo, Elton Gean
1
Astous, Alain d'
1
Avenarius, Horst
1
Bagusat, Ariane
1
Barnes, Liz
1
Benkenstein, Martin
1
Blazquez Cano, Marta
1
Bloxsome, Ellen
1
Blumrodt, Jens
1
Boeuf, Benjamin
1
Brown, Mark
1
Burkart, Roland
1
Butler, Bryan
1
Caemmerer, Barbara
1
Carrillat, François A.
1
Catenaccio, Paola
1
Cavegn, Andreas
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Hochschul-Sponsoring : Rahmenbedingungen und Faktoren erfolgreicher Kooperationen
Beier, Stefanie
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001735818
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->