//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Biel, Alexander L."
~person:"Boush, David M."
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
3
Markenimage
3
Bewertung
1
Brand extension
1
Brand management
1
Consumer behaviour
1
Evaluation
1
Food packaging
1
Konsumentenverhalten
1
Lebensmittelverpackung
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
5
Book section
5
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
Author
All
Belk, Russell W.
Biel, Alexander L.
Boush, David M.
Keller, Kevin Lane
6
Aaker, Jennifer
3
Park, C. Whan
3
Schmitt, Bernd
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoeffler, Steve
2
Roth, Martin S.
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Bhat, Sobodh
1
Bird, M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fernie, John
1
Freling, Tracy H.
1
Glynn, Simon E.
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
2
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
3
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->