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~person:"Belk, Russell W."
~person:"Delgado-Ballester, Elena"
~type_genre:"Aufsatz in Zeitschrift"
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Promotional materials
4
Werbemittel
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Consumer behaviour
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1979-1985
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Advertising
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Brand image
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Aufsatz in Zeitschrift
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Belk, Russell W.
Delgado-Ballester, Elena
Gierl, Heribert
4
Mayer, Hans
3
Bruhn, Manfred
2
Childers, Terry L.
2
Houston, Michael J.
2
Palazon, Mariola
2
Allen, Mathew R.
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Allexi, Katia
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European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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The effects of communication on consumers : special issue
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ECONIS (ZBW)
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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2
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
3
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K.
- In:
Journal of consumer research : JCR ; an …
15
(
1989
)
4
,
pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
Saved in:
4
Images of ourselves : the good life in twentieth century advertising
Belk, Russell W.
-
1985
Persistent link: https://www.econbiz.de/10001263374
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