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~person:"Belk, Russell W."
~person:"Keller, Kevin Lane"
~subject:"Brand management"
~subject:"Social web"
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Brand management
Social web
Consumer behaviour
135
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135
Markenführung
25
Brand image
16
Markenimage
16
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14
Markenartikel
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13
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Russell W. Belk
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29
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Belk, Russell W.
Keller, Kevin Lane
Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Ko, Eunju
27
Melewar, T. C.
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Diamantopoulos, Adamantios
19
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Wiedmann, Klaus-Peter
17
Bagozzi, Richard P.
16
Dawes, John
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
De Chernatony, Leslie
15
Khan, Imran
15
Usman, Osly
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
14
Fournier, Susan
13
Huber, Frank
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Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Routledge companions in business, management and accounting
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ECONIS (ZBW)
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
5
Consumer
research
insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
6
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
7
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
9
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
10
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
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