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~person:"Belk, Russell W."
~subject:"Brand management"
~subject:"Konsumtheorie"
~subject:"Social web"
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107
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12
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12
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11
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11
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10
Russell W. Belk
10
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Belk, Russell W.
Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Ko, Eunju
27
Melewar, T. C.
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
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20
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20
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19
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19
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19
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18
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18
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18
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18
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18
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18
Veloutsou, Cleopatra
18
Cherchye, Laurens
17
Pelsmacker, Patrick de
17
Wiedmann, Klaus-Peter
17
Bagozzi, Richard P.
16
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16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
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15
Dubé, Jean-Pierre
15
Khan, Imran
15
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15
Usman, Osly
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
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14
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8
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3
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1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
18
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
5
No assemblage required : on pursuing original consumer culture theory
Belk, Russell W.
;
Sobh, Rana
- In:
Marketing theory
19
(
2019
)
4
,
pp. 489-507
Persistent link: https://www.econbiz.de/10012109437
Saved in:
6
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
7
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
8
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
9
Consumer culture theory
Rinallo, Diego
(
contributor
);
Belk, Russell W.
(
contributor
)
-
2016
represent the cutting edge in
consumer
research
. These studies draw on an array of qualitative methodologies and the substantive …
Persistent link: https://www.econbiz.de/10012050405
Saved in:
10
Consumer culture theory
Thyroff, Anastasia E.
(
ed.
);
Murray, Jeff B.
(
ed.
); …
-
2015
-
First edition
topics that represent the cutting edge in
consumer
research
. These studies draw on an array of qualitative methodologies and …
Persistent link: https://www.econbiz.de/10012050154
Saved in:
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